Privacy policy

Last updated: October 26, 2026

INTRODUCTION

Welcome to https://nowthismedia.com/ (the “Website”) which is provided by NowThis Media Group, LLC (“NowThis”; “we”; “us”; or “our”). This Privacy Policy explains how we collect and process information through the Website and, where applicable, through our online storefront operated via third-party e-commerce platforms, such as Shopify. Please read this Privacy Policy carefully to understand our policies and practices regarding such information. If you do not agree with our policies and practices, you should not use the Website or our online storefront. By accessing or using this Website or our online storefront, you agree to this Privacy Policy.

This Website is directed to business users who wish to engage with us for business purposes. This Website is not directed to ordinary consumers. This Privacy Policy applies to information collected on this Website and also to information collected through NowThis’s online storefront operated via third-party e-commerce platforms, such as Shopify. It covers both business users and consumers who interact with NowThis through such platforms. We generally engage with consumers through our social media properties (“Social Channels”), including but not limited to, Facebook, Instagram, Snapchat, TikTok, Youtube and more. When engaging with us through Social Channels, the privacy policies and practices of such Social Channels dictate how information is collected from you and processed by such platforms.

Accessibility: Special assistance is available for persons with disabilities. If you need assistance accessing our Website, please email us at people@nowthismedia.com.

Users who are residents of a U.S. state with a comprehensive consumer privacy law have specific rights which are set forth in the YOUR RIGHTS, CHOICES AND OPT OUT section below.

INFORMATION COLLECTION

Our Website and our online storefront, including storefronts operated through third-party e-commerce platforms such as Shopify, collect information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer (“personal information”, also called “personal data” under some laws). We collect the following categories of personal information and have collected the following categories of personal information from individuals within the last twelve (12) months, for the following categories of purposes and from the following categories of sources, and NowThis shares personal information with the following categories of third parties:

Category	Examples	Purposes for Which Such Information Was Collected	Categories of Sources From Which Personal Information Has Been Collected	Categories of Third Parties With Whom the Website Shares, or Sells Personal Information pr or Online Storefronts
Personally identifiable information and other identifiers	Name Email address Physical address Telephone number IP address Persistent identifiers such as cookies	As described below in HOW WE USE YOUR INFORMATION	From you directly From third parties who place pixels on our Website or third party services From you through our online storefront operated via third-party e-commerce platforms	As described below in DISCLOSURE OF YOUR INFORMATION
Browsing/Internet or other electronic network activity information	Non-precise location information Analytical information (such as referring websites)	As described below in HOW WE USE YOUR INFORMATION	From you directly From third parties who place pixels on our Website or third party services	As described below in DISCLOSURE OF YOUR INFORMATION
Commercial and Transaction Information	Purchase and transaction history; payment card information (last four digits only, as full payment data is processed by our e-commerce platform provider); billing and shipping addresses; order history; and product preferences	As described below in HOW WE USE YOUR INFORMATION	From you directly through our online storefront From our e-commerce platform provider As described below in DISCLOSURE OF YOUR INFORMATION	We collect personal information through third-party e-commerce platforms such as Shopify. These platforms may independently collect and process data from consumers in accordance with their own privacy policies. We encourage you to review Shopify’s privacy policy at https://www.shopify.com/legal/privacy to understand how Shopify may collect and process your information.

We do not collect data defined as “sensitive” personal information under most applicable privacy laws. Payment information processed through the storefront is handled by our e-commerce platform provider, and NowThis does not directly store full payment card numbers.

COOKIES

Browsing information is automatically collected through various means such as cookies and pixels through our Website or in our emails. “Cookies” are pieces of information that may be placed on your device by a service for the purpose of facilitating and enhancing your communication and interaction with that service or delivering targeted advertisements. Many services use cookies for these purposes. We may use cookies (and similar items such as clear gifs, web beacons, pixels, tags, etc…) through our Website to customize your visit, to analyze how you use our Website, for other purposes to make your visit more convenient, to manage your account or to enable us to enhance our Website.

We may also place pixels in our emails to collect analytical information when you open and engage with such emails.

To be clear, these third parties are receiving information as a result of your interaction with our Website in the background.

By way of example, we use Google Analytics on this Website and other Google services in connection with our Website. For information about Google Analytics please see “How Google uses information from sites or apps that use our services”, located at www.google.com/policies/privacy/partners/. To opt-out of Google Analytics, please copy and paste https://tools.google.com/dlpage/gaoptout into your browser and download the Google Analytics opt-out browser add-on.

Based on your web browser, you may have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services. Further information on cookies is available at www.allaboutcookies.org.

HOW WE USE YOUR INFORMATION

We use information that we collect from you:

To deliver our Website, content and other services to you and analyze its usage;
To provide you with information, such as adding you to our lists for email newsletters;
To invite you to participate in, and for us to manage, promotions and events;
To carry out our obligations and enforce our rights;
In any other way we may describe when we collect the information from you; and
For any other purpose with your consent.
To process and fulfill orders placed through our online storefront, including sending transactional communications such as order confirmations, shipping notifications, and customer service correspondence;
To send you promotional or marketing communications about our products, services, or events, where you have provided your consent or where otherwise permitted by applicable law. You may opt out of marketing communications at any time by following the unsubscribe instructions in the communication or by contacting us at people@nowthismedia.com;
To improve our products, services, and online storefront based on your purchase history and preferences;

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information as described in this Privacy Policy or otherwise with your consent:

To contractors, service providers, and other third parties we use to support our business and fulfill product orders. However, such parties are only authorized by us to use the information for the benefit of us;
To our e-commerce platform provider (currently Shopify Inc.), which processes personal information on our behalf as a service provider in order to facilitate transactions through our online storefront. Our e-commerce platform provider is contractually obligated to use personal information only for the purposes of providing services to us and is prohibited from using it for its own independent purposes, except as disclosed in its own privacy policy. We encourage you to review Shopify’s privacy policy at https://www.shopify.com/legal/privacy for information about how Shopify may independently collect and use data.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of NowThis’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by NowThis is among the assets transferred;
To the providers of Social Channels that are integrated with our Website;
To comply with any court order, law, or legal process, including to respond to any lawful government or regulatory request;
To enforce or apply our policies or investigate fraud; and
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of NowThis, our users, clients or others.

TARGETED ADVERTISING ON OUR WEBSITE

We may work with third parties who collect information on our Website through the use of cookies and similar methods in order to serve you with relevant advertisements on other services or to determine that you have seen our advertisements on other services. We also collect and process information to serve you with advertisements through other platforms and services that you use. In addition to the rights set forth in the YOUR RIGHTS, CHOICES AND OPT OUT section below, you may opt-out of being tracked online by certain companies who are listed on the Digital Advertising Alliance’s website at http://www.aboutads.info/choices/ and may also learn more about online behavioral advertising at such website. If you opt-out, you will still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out. The opt-out process through the Digital Advertising Alliance may rely upon the placement of an opt-out cookie on your device, and you must repeat this process on each device or if your cookies are purged from your device. Cookie-based opt-outs are not effective on certain mobile services. Users may opt-out of certain advertisements on mobile applications or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:

iOS – https://support.apple.com/en-us/HT202074
Android – https://support.google.com/ads/answer/2662922?hl=en

More information about opting out on mobile devices is available via the Network Advertising Alliance here – https://www.networkadvertising.org/mobile-choice/.

Please note that, unless required by law, we do not respond to or honor “Do Not Track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.

EMAIL AND ELECTRONIC COMMUNICATIONS

NowThis may send you transactional emails, including order confirmations, shipping updates, receipts, and customer service messages. These communications are necessary to fulfill purchases and are not subject to opt-out.

NowThis may send promotional or marketing emails only with your consent or as otherwise permitted by applicable law. You can unsubscribe at any time by using the link in the email or by emailing us at people@nowthismedia.com.

NowThis complies with the CAN-SPAM Act and applicable state laws governing electronic communications, including requirements for accurate header and subject line information, a physical mailing address, and a functioning unsubscribe mechanism that we honor within 10 business days.

Even after you opt out of marketing emails, you will continue to receive transactional communications related to your orders.

LINKS TO OTHER SITES AND SOCIAL MEDIA SERVICES

We may create links to other websites that we think may be of interest to you, such as Social Channels. We do not endorse any other websites and providers by providing such links, and our privacy policy applies to your use of our Website and our online storefront. We are not responsible for the privacy policies of any websites and services we link to on our Website, and you should read the privacy policies of each site you visit to determine what information that site may collect about you.

Solely as an accommodation, we are providing links to some of the Social Channel privacy policies:

Facebook https://www.facebook.com/privacy/policy/?entry_point=facebook_page_footer
YouTube https://policies.google.com/privacy?hl=en
Instagram https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect
TikTok https://www.tiktok.com/legal/page/us/privacy-policy/en
Snapchat https://values.snap.com/privacy/privacy-policy

YOUR RIGHTS, CHOICES AND OPT OUT

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, New Hampshire, Delaware, Iowa, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, or another U.S. state that has similar privacy legislation (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act, New Hampshire Data Privacy Act, Delaware Personal Data Privacy Act, Iowa Consumer Data Protection Act, Nebraska Data Privacy Act, New Jersey Data Protection Act, Tennessee Information Protection Act, Minnesota Consumer Data Privacy Act, Maryland Online Data Privacy Act, or similar laws in other U.S. states (collectively, “State Privacy Laws”). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that you are considered a consumer of Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information. The rights in this section are not intended to grant you additional rights, but only your rights under the State Privacy Laws.

The categories of personal information we process, our purposes for processing your personal information, the categories of personal information that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above.

In addition to the rights set forth in our Privacy Policy, State Privacy Laws may, depending on your state of residence, provide you with the following rights:

Right to know. You may have the right to know whether we process your personal information and to access such personal information. You may also have the right to request that we disclose certain information to you about our collection, use, or disclosure of your personal information. Users in some states may also have the right to obtain a list of the categories of third parties, and/or the names of such third parties, to which we have disclosed personal information.
Right to data portability. You may have the right to obtain a copy of your personal information that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means.
Right to delete. You may have the right to delete personal information that you have provided or that we have obtained about you. Please note that we may deny such a request if the requested deletion falls under an exception as set forth in the State Privacy Laws. Additionally, for residents of Colorado, Connecticut, and Texas, if you request deletion of your personal information and we have obtained such information from a third-party source, we may retain such data by keeping a record of the deletion request and the minimum data necessary to ensure that your personal information remains deleted from our records and that such retained data is not used for any other purpose, or we may opt you out of the processing of such personal information for any purpose except for those allowed under State Privacy Laws. Some State Privacy Laws, like those of Iowa and Utah, limit this right to only the data you have provided us.
Right to correct. You may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes for which we process it.
Right to opt out. You may have the right to opt out of the processing of your personal information for purposes of: (i) targeted advertising; (ii) the sale of personal information; (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you or (iv) selling/sharing (as defined by the CCPA).

At this time, we do not use your personal information for targeted advertising (also called “sales” or “shares” under the CCPA). We do not use personal information collected on this Website for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Where required by State Privacy Laws, we will treat opt-out preference signals (such as the Global Privacy Control) as a request to opt-out.

Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. Unless permitted by the State Privacy Laws, we will not:
1. Deny you goods or services;
2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
3. Provide you a different level or quality of goods or services; or
4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may at times provide users with a financial incentive for providing their personal information. When we do so, we feel that the value of the services you will receive exceeds the cost of providing such personal information. You will always have an option whether or not to partake in such incentive programs.

EXERCISING YOUR U.S. STATE PRIVACY RIGHTS.

To exercise any of the rights described above, you may:

Email us at people@nowthismedia.com.

Only you, or a person or business entity that you authorized to act on your behalf (an “authorized agent”), may make the requests set forth above. You may also make a request on behalf of your minor child. If you are an authorized agent or an adult acting on behalf of your minor child, please reach out by emailing people@nowthismedia.com so we could verify your authority.

In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. However, we will process opt-out requests without any additional verification, unless we suspect fraud. The method used to verify your identity will vary depending on the nature of the request. Generally speaking, verification will be performed through technical means of matching your device or identifiers to the data we possess.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, the State Privacy Laws may allow us up to 90 days to respond. We will still contact you within 45 days from when you contacted us to let you know we need more time to respond.

If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (or 45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint to the extent required by State Privacy Laws.

SECURITY

Safeguarding your personal information is a top priority. We have implemented reasonable security measures designed to protect your data from unauthorized access, misuse, alteration, or disclosure. While we take extensive precautions to ensure the security of your information, it is important to note that no method of data transmission over the Internet or electronic storage is 100% secure. We are committed to ongoing improvements in our security practices to maintain the integrity and confidentiality of your personal information.

CHANGES TO OUR PRIVACY POLICY

We may change this Privacy Policy at our discretion at any time. If we do make any changes, such change will appear on this page of our Website. The date the Privacy Policy was last revised is identified at the top of the page. Your continued use of the Website following any changes means that you have accepted, consent to, and agree to be bound by such revised Privacy Policy. If the change results in data processing activities that are not reasonably necessary to or compatible with the original specified purposes that we disclosed in the prior version of our Privacy Statement, we will provide a reasonable opportunity for you to withdraw consent to any further materially different collection, processing, or transfer of previously collected personal information under the changed terms. For material changes that expand data collection or introduce new categories of processing, NowThis will provide advance notice via email to registered users or through a prominent notice on the Website or storefront before the changes take effect.

DATA RETENTION

We will retain your information for as long as your account is active or as needed for us to manage and provide our services and for our business needs. Transaction records and associated personal information may be retained as required for tax, accounting, legal compliance, and dispute resolution purposes, even after an account is deactivated or data deletion is requested. Even if we delete some or all of your personal information, we may continue to retain and use de-identified or aggregate data previously collected.

CHILDREN UNDER THE AGE OF 18

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent in violation of any applicable laws, we will delete that information. If you believe we might have any personal information from or about a child under 18 not in compliance with applicable laws, please contact us at people@nowthismedia.com.

UNITED STATES OF AMERICA / CROSS BORDER DATA TRANSFERS:

By using the Website, you authorize the export of personal information from your home jurisdiction to other countries and its storage and use as specified in this Privacy Policy, such as the United States of America. Information stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in such countries.

CONTACT US

If you have any questions about this Privacy Policy, please contact us at people@nowthismedia.com.