NowThis is the home for Gen-Z Women
NOWTHIS IS THE HOME OF POPULAR DIGITAL ORIGINAL SERIES
Advertising Partners
93m+ Followers
NowThis reaches audiences that impact culture at scale
74%
Penetration among GenZ and Millennial audiences
43%
Of all TikTok users every month
Nowthis x spotify
CLIENT GOAL: CONNECT SPOTIFY TO GEN Z’S WORLD
NowThis and Spotify partnered together to drive awareness of Spotify’s event while creating meaningful connections with Gen Z in highly engaging spaces both IRL and URL.
SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
- Spotify’s event was showcased in our hit original series, Playing Hooky, in order to provide a seamless integration within a recognizable and entertaining content for audiences.
RESULTS
- We disrupted the feed with exceeding benchmarks against previous branded content.
- Achieved diversification of views across all social platforms
CAMPAIGN HIGHLIGHTS
66%
HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS
1.1M+
44%
VIEWS ON SNAPCHAT
36%
VIEWS ON META
19%
VIEWS ON TIKTOK
TOTAL VIEWS FOR THE PROGRAM
Nowthis x schutz
CLIENT GOAL: DEFINE SCHUTZ AS THE GO-TO BRAND FOR PERSONAL STYLE
Schutz and NowThis partnered to engage Gen Z and Millennial audiences by positioning Schutz as the go-to brand for elevating one’s style. NowThis highlighted Schutz’s NYC roots and trendy designs to as we defined them as ultimate destination to purchase perfect shoes for the holiday season.
SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
- Schutz was featured in our hit original series, Playing Hooky and Turnstyle, in order to provide a seamless integration within a recognizable and entertaining content reaching a diverse range of audiences.
RESULTS
- We broke through the feed, surpassing benchmarks set by previous branded content.
- Delivered diverse viewership across social platforms, with Meta channels leading the way in performance
CAMPAIGN HIGHLIGHTS
35%
HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS
47%
HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS
74%
VIEWS ON META
13%
VIEWS ON TIKTOK
13%
VIEWS ON SNAPCHAT
2.1M+
TOTAL VIEWS FOR THE PROGRAM
